AdSense-ready content polish
- Published the new Image Format Guide pillar page covering JPG, PNG, WEBP, AVIF, HEIC, GIF, SVG, BMP, TIFF and PDF with a comparison table, use-case picks and FAQ.
- Added a Popular Workflows section to the homepage and tools page so visitors can chain the right tools in the right order.
- Rewrote 17 priority tool pages (PNG↔JPG, WEBP/HEIC/AVIF converters, image and PDF compressors, crop and resize) with unique when-to-use guidance, quality notes, warnings and per-tool FAQs.
- Audited ad placements: removed ads above the main tool, removed the footer ad, kept a single below-the-fold unit per page for a content-first experience.
- Updated the footer with a Resources column linking to the new format guide, and pointed contact away from a dedicated mailbox in favour of the on-site form.